RCA & Lloyds bank
About Project
Client: Lloyds Banking Group
Type of work: Service design
Date: March 2019- April 2019
Extent of the project: full time 8 weeks
Lloyds banking group is a major British financial institution.
We work with them to envision what a new branch bank can be and look like in 2019. Fin-coach is our new vision for a branch bank staff role. We believe that the branch bank needs more human interaction. By bringing that role to branch bank, Lloyds bank can educate people to spend and manage their money in a smarter way. With fin-coach, the customer will trust the bank and increase loyalty to Lloyds.
FinCoach
Fin-coach
The Fincoach is a personal money management coach who has knowledge and skills in both counselling and bank services. The Fincoach is a personal money management coach who has knowledge and skills in both counseling and bank services. He engages people in a transparent and judgment free environment for the best results.
Research insight
When people are making big financial decisions, they prefer to get assistance via face-to-face interaction And the help should be objective and professional.
People lack of chances to receive financial education during studies and could be unprepared when they face the financial challenges.
Financial worries could be a common cause of mental health problems , and vice versa. Mental health problems could be the trigger for financial worries ver.
The branch should not be a purely transactional environment. The branch needs to be a place where customers can interact and solve problems.
Fin-coach
Journey Map
Service blueprint
